December 3, 2009 Miami, FL: Traffic Sports, one of the worlds foremost international Soccer/Fútbol companies has acquired the United States most prestigious Hispanic grassroots annual event the Copa Latina as well as its parent company Se Habla Fútbol, Americas most experienced grassroots soccer event company. The acquisition included a long term employment agreement for the founder and president of both Se Habla Fútbol and Copa Latina, soccer entrepreneur Tom Mulroy.
The acquisition of Tom Mulroy ’s company SHF and the Copa Latina property is a perfect fit, said president of Traffic Sports USA Aaron Davidson. “We presently are Soccer/Fútbol industry experts at the top of the industry pyramid. Our expertise and experience are with huge international properties such as Copa America , global international TV rights, professional team ownership, player management etc. now with the addition of Tom Mulroy , SHF and the Copa Latina property Traffic adds the unique expertise of a grassroots division to our company portfolio. It’s exactly the type of leadership so many of our sponsors and partners have been looking for.”
Copa Latina is in its 17 year of existence and is known around the US Hispanic soccer community as the industries World Cup. “With a Mega force like Traffic Sports behind Copa Latina there is no reason it can’t be the biggest Hispanic grassroots event in the world”, said Tom Mulroy the Executive Director of the newly formed grassroots Traffic Sports division. I have been in soccer my entire life and working with industry leaders like Traffic is a wonderful opportunity for me to take things to another level this will be great for our clients as well as the sport of soccer.
About Se Habla Fútbol a full-service marketing firm specializing in soccer, was founded in 1988 by soccer entrepreneur Thomas P. Mulroy. The company is strategically located in Miami , Florida , one of America ’s thriving soccer markets. A firm structured to reach every possible demographic group relating to the sport of soccer.
Se Habla Fútbol is a full-service, bilingual grassroots soccer agency targeting Hispanics in major markets such as New York , Los Angeles , Miami , and Chicago etc. Se Habla Fútbol enables clients to tap the multibillion-dollar Hispanic market.
Known for creating highly-visible, soccer-oriented events, Se Habla Fútbol’s strength is in the development and implementation of strategic marketing programs. Working closely with its clients, Se Habla Futbol has a proven track record of successful promotions and properties tailored to each company’s resources and needs.
Se Habla Fútbol has strong global relations with soccer’s top players, agents, federations and key executives of Fortune 500 companies and international soccer sponsors.
About Traffic Sports- Established 15 years ago by the name of Inter Forever Sports, Traffic Sports USA is based in Miami as one of the leading soccer event management companies in the North America, Central America and Caribbean region. Traffic Sports USA is the owner of the Miami FC professional soccer team (USL-1), and has been responsible for organizing and/or commercializing most of the international soccer events in the region, including the vast majority of CONCACAF’s FIFA World Cup qualifying matches, the CONCACAF Champions Cup and the Under-17 CONCACAF Regional Championship, among others. Traffic Sports USA is the regional subsidiary of Traffic Marketing Esportivo, the leading soccer event management company in Latin America, which owns the commercial rights to events such as Copa America , Copa Sudamericana and the Brazilian National Team World Cup Qualifiers. For more information, please visit www.trafficsports.com |
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